SDD's whitepapers reflect the internet and telephone communications best practices found within many of the worlds largest, most sophisticated, service oriented commercial properties.
The white papers attempt to identify critical issues faced by our customers and then illuminate alternative strategies and tactics for addressing them.
White Paper : Hotel Self-Administered Prepay Phone Cards.
Applying the lessons of Consumer Telephony Revenue to Guest Telephony Revenue. Julie is a frequent guest at your hotel. Telephone companies and even retailers are capturing her guest telephone revenue and leaving you to pay the telephone bill. They are doing this through the sale of prepaid telephone calling cards. This whitepaper describes one way hoteliers can (re)capture guest telephone revenue associated with consumer calling cards. In this white paper, Julie's hotelier is selling self-administered prepaid calling cards without an outside telecommunications partner and is not sharing the guest revenue with third party vendors. Better yet, the hotel's prepaid card is "virtual" and requires no plastic. This paper explores the rationale for prepaid and other bundled pricing plans for hotel guest telephone services. It examines leading practices for how prepaid bundled telephone plans are most effectively (profitably) created and managed, and takes a quick look at the technology considerations in implementing such a program.
White Paper : Don't Touch That Phone!
Competitive Strategy For Resellers of Premise-Based Telecommunications Services. Hoteliers and owners of commercial properties today face an increasingly competitive environment for the resale of telecommunications services to guests and tenants. This strategic planning paper describes several competitive approaches available to hoteliers and property owners when competing for telecom revenues. It re-examines their calculation of telephone costs, margins, and profits. It establishes alternate methods for pricing and then measuring telecommunications profitability. This paper introduces the idea of telecommunications revenue yield management as an emerging strategy for hoteliers a property owners.
White Paper: Strategies For Protecting Future Guest Internet Revenue
(Submitted to Hospitality Upgrade Magazine)
Charge for Internet Access. A recent survey of hotel guests found general agreement that broadband internet access should be free in hotel guest rooms. This is interesting since these guests (and their employers) pay for access everywhere else in their life. In this world of hidden agendas, who wants access charges to be free? Answer: 1. The owners of e-commerce and content portals who seek unrestricted public access to their goods and services! 2. The providers of internet routers and devices whose revenues grow proportionally with the increase in internet traffic presumed by free access. Who does not want it free? Answer: Anybody who must implement the infrastructure to support broadband access including the carriers, hoteliers, and commercial property owners and managers.
White Paper : Create a profitable property-based internet infrastructure
How Properties Can Create A Broadband Internet Infrastructure That Serves Their Long Term Interests. Owners and managers of commercial properties are today implementing property-based network infrastructures driven by the first generation marketing and bundling decisions of broadband technology vendors. This strategic planning paper describes a shift from network planning based on today's vertically integrated one-stop vendor solutions and toward planning by horizontal integration of three convergent technology layers; network transport, network provisioning and management devices, and communications accounting and billing systems. It illuminates several strategic and tactical implications of this view and establishes a framework from which property managers might set internet strategy, consider vendor offerings, and establish priorities.
White Paper : Deteriorating Brands and High Speed Internet
How In-Room High Speed Internet Deteriorated the Hotelier's Brand. A Story About Personalized Travel Web Sites; Guests are happily surfing the Internet at high speed from your guest rooms. The marketing hype and a couple surveys said that your guests demanded this service ASAP. Looking at your Internet usage levels beyond the occasionally computer geek heavy conference, you find that 2-5% of your guests really meant it. Nonetheless, the Internet is the future and you are positioned to capitalize on all things Internet.
White Paper: How Guest Internet Eliminated Hotel Amenities Revenue
How In-Room High Speed Internet Wiped-Out the Hotelier's Amenities Revenue; A Story About Corporate Travel Web Sites; Guests are happily surfing the internet at high speed from your guest rooms. The Internet is the future and you are positioned to capitalize on all things Internet.
White Paper: Strategies on Internet Billing for Events
Much ink has been spilled (and products developed) regarding the impact of the Internet on meeting planning and assembly management. But relatively little has been invested in how the Internet might transform the experience of visitors during an event. This white paper explores one aspect of this subject by asking some basic questions: what services might be delivered during an event, what are the strategic technologies in delivering on-property Internet services, and who should operate or control those technologies?